“Leveraging AI for the Expansion of Asian Business and Networks”
Asia MBA Forum 2026 is an educational business field study program that combines academic learning with real-world business practice in Korea. It is designed to help MBA students gain insights, experience, and professional networks in Asia’s dynamic business environment.
Over five days in Seoul, participants visit leading Korean companies, join the K-Management Academy, present academic work, and experience Korean culture — all while building a lasting Asia-wide network.
Understand business strategies through company visits and expert lectures
Gain insights into K-Management and innovation practices
Expand your global network with MBA peers and business professionals
Enhance cross-cultural communication and leadership skills
Create valuable experiences in Seoul, a dynamic global city
A short video preview of past forum moments, networking scenes, and field-study experiences.
Visit leading Korean companies and learn about their business practices and innovation models.
Special lectures on K-Management strategies, including K-Culture, AI, and K-Shopping.
Present and discuss research findings and business cases with MBA peers and faculty members.
Experience Korean culture, history, and lifestyle.
Build connections with MBA students, professionals, and executives from across Asia.
Each day is divided into morning, lunch, afternoon, and evening programs so that participants can easily follow the flow of the field-study schedule.
Xiamen–Seoul transfer and hotel check-in
Lunch
Bank of Communications Seoul Branch visit; Welcome Dinner and Networking
K-Management Academy 1 (K-Cultural Company — AI-enabled entertainment)
Lunch
K-Management Academy 2 (K-Retail Company — AI-enabled e-commerce and retail)
K-Management Academy 3 (K-AI Company visit)
Lunch
K-Management Academic Session at Korea University
K-Culture Experience: National Museum of Korea, Bukchon Hanok Village, or Seoul Forest autumn program
Lunch
MBA Cases Session; Awards Ceremony and Farewell Networking
Free schedule or return to Xiamen
Individual arrangement
Departure according to each participant’s schedule
Visit locations are subject to change without prior notice.
* Airfare, travel insurance, and visa application fees are not included in the USD 1,700 fee.
Case presenters should download and complete the Case Application Form: Download Case Application Form
| Fee | USD 1,700 |
| Single occupancy | Standard Double supplement: USD 100 per day |
| Included | Program, accommodation, local transportation, meals, case sessions |
| Not included | Airfare, travel insurance, visa application fees |
| Payment | Bank transfer only. Bank-transfer instructions will be sent by the organizer after registration review. |
| Confirmation | A final registration confirmation letter will be issued after the participation fee bank transfer is completed. |
| Case form | Download Case Application Form |
| Poster | Download the official poster |
Official website: asiambaforum.org · Download Poster
Please review, then send to the organizers or download for your records.
Seoul is a dynamic global city where tradition meets innovation. The detailed venue and hotel address will be announced on the official website closer to the event.
Central Seoul (exact venue to be announced). Sessions, company visits, and networking are held across the city with local transportation provided.
Stay is arranged at 4 Stars Hotel in Gangnam (see below). Twin-sharing is included in the fee; single occupancy is available with a supplement.
An official invitation letter for visa application is provided upon registration. Visa application fees are not included.
Seoul is served by Incheon (ICN) and Gimpo (GMP) international airports, with fast rail and metro links to the city center.
A luxury hybrid residence hotel in Gamgnam, Seoul (Gangnam Style). Accommodation during the conference is arranged here, with meeting rooms, a co-working studio, dining, and a wellness gym on site.
Two participants sharing one suite. This is the standard accommodation covered by the USD 1,700 registration fee.
Single occupancy — one participant per room. Available with an additional supplement of USD 100 per day (selectable in the registration form).
Hotel photos are provided for accommodation guidance. Room assignment and availability are subject to final confirmation by the organizer and hotel.
Moments from our previous forums — building an Asia-wide MBA network across cities.
info@asiambaforum.org
www.asiambaforum.org
Asia MBA Forum
Seoul, Republic of Korea
